Streamline your ecommerce: 5 productivity tips for owners and marketers
You are the owner of a relatively small ecommerce business with just a few employees or even doing it all by yourself. Productivity is probably one of your main issues. Nothing happens if you don’t......
View ArticleHow food deliveries and restaurants can drive online sales
The coronavirus crisis is forcing many food businesses to focus on – or start – their online channel. Deliveries are the only way for restaurants to survive in many countries now. This trend is...
View ArticleLocalizing email: Tailor your email marketing by location
Customer retention is becoming more and more important. World events put brakes on expansions and marketing budgets. Your ecommerce brand probably is also having a hard time growing when people are...
View ArticleTriggered emails in ecommerce: driving sales on autopilot
In ecommerce, email marketing is the easiest and cheapest way to continuously engage your customers and drive repeat sales. To stand out in their inbox, though, your emails need to be timely and...
View ArticleHow to engage VIP customers to keep them for longer
VIP customers are invaluable for ecommerce brands, bringing about 60% of revenue on average. They are loyal, shopping repeatedly from you, which means lower costs and higher profits. VIP customers are...
View ArticleHow to use coupons more effectively
Coupons are one of the most popular marketing tools used by ecommerce businesses. They drive conversions and customer retention. And they are easy to use. But are you making the most of coupons? Are...
View ArticleMetrilo update: The smart Assistant that helps you grow
Data without analysis is just numbers. Analysis without action is theory. But ecommerce growth does not come from theory. True to our mission to help ecommerce brands grow, we developed Metrilo beyond...
View ArticleEcommerce product insights and how to use them
Product insights are part of routine ecommerce analytics and reporting. Product performance and a product sales report are invaluable for product and inventory management. Since products are the focus...
View ArticleHuge News from Metrilo & Sendinblue!
We’re beyond thrilled to announce that Metrilo is now part of Sendinblue! We started our conversations with the folks at Sendinblue back in the beginning of this year. A little bit over 6 months...
View ArticleEcommerce benchmarks for beauty brands
Beauty is one of the sectors where direct-to-consumer brands are taking a lead. The traditional market for cosmetics seems to be lacking in variety and accessibility while customers want more and...
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